Streamline video localization with Generative Subtitles
25 Sep 2024
3 mins read
The market is changing rapidly, and the demand for accessible, short-form video content continues to rise. To stay ahead, businesses must ensure all their video content is accessible to all audiences, regardless of language or ability. But with limited budgets, meeting these demands while maintaining high-quality localization can be a challenge.
Enter Generative Subtitles - your one stop solution for localizing video content in Trados. Available in Trados Enterprise and Accelerate as an add-on, Generative Subtitles combines the power of an LLM with your trusted linguistic resources to automatically transcribe and translate video content directly within the Trados platform.
By leveraging your trusted linguistic resources, the LLM ensures that its translation output aligns with your specific company branding and terminology, delivering consistent translation quality. The ability to prompt the LLM also enables you to further refine the output in any way you like - remove gender bias or adjust tone, for example. This significantly reduces the need for extensive post-editing, leading to faster time to market and enhanced translation quality. Moreover, Generative Subtitles seamlessly integrates into your existing Trados workflows, using existing connectors, reporting, and automation capabilities – streamlining processes and simplifying your tech stack.
If you want to ensure maximum quality control and involve a reviewer in the process, you can do so. Open the file in the online editor and even preview it in real-time in with our in-context preview feature. When reviewing in the online editor, segments and timestamps are synchronized, and if translations need to be corrected or refined, subtitles update simultaneously. This helps ensure from the get-go that the translations are appropriate and accurate within the specific context, reducing costly rework.
Screenshot of in-context preview in action in the online editor
Explore the power of Generative Subtitles today and discover a smarter, more efficient way to localize your video content. For more information or to purchase the add-on, please get in touch or contact your local representative.
For further details on this feature and to explore our latest enhancements, please visit the RWS Community, or read our other blog - Generative Subtitles: Speech to Understanding.